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00Bookie software for independent agents

Run a full sportsbook.Pay by the player.

Lines on every major sport, every day of the year. Casino, racebook, live betting and Bet Builder sit on the same login, so a player never needs a second account. You see all of it from one screen.

$8 Standard, $11 ProChecked

Lines live365 days24 / 7SportsbookLive bettingBet BuilderDigital casinoLive casinoRacebook

BookiePerHead is a software company: we build and run the pay per head platform independent bookmakers in the United States and Latin America work from. We take no wagers, hold no player money and pay no players.

01Platform

Six products. One login.

A player can go from an NFL side to a blackjack table to a horse race on one balance. You price and limit all of it from the same screen.

  1. 01

    Sportsbook

    Lines on every major sport

    Football, basketball, baseball, hockey, soccer, tennis, golf and fights. Priced worldwide, 24 hours a day.

  2. 02

    Live betting

    Prices that move with the game

    In-play markets while the game is still running, updated as the score and the clock change.

  3. 03

    Bet Builder

    Players build their own ticket

    Several picks from one game, combined into a single ticket at a single price.

  4. 04

    Digital casino

    Slots and tables, always open

    Slots and table games running between kickoffs and long after the last whistle.

  5. 05

    Live casino · add-on

    Real dealers, streamed

    Blackjack, roulette and baccarat dealt live to your players.

  6. 06

    Racebook

    Tracks worldwide

    Thoroughbred and harness racing, every race day.

02Sportsbook

There is no off-season.

Your players don't wait for football season, so the lines don't either. Markets run every day of the year across the sports they follow, wherever those games are played. Set your own limits on top of ours, as tight as you want them, per player or per sport.

See the full sportsbook

03Casino

The casino runs on the same login.

A player who came for Sunday football can sit down at a blackjack table on Tuesday night without opening a second account or moving a dollar. Slots and tables are in both plans. Live casino, with dealers streamed to the table, is an add-on you can switch on for the players who want it.

See the full casino

04The platform in action

The part your players never see.

They get a site and an app that behave like the ones they already use. Behind it you have limits, balances, every ticket as it lands, and Sunday's figures ready before you ask for them. If you run sub-agents, each one gets his own players and his own limits, and his numbers roll up into yours.

See how agent management works

05How pay per head works

New to the business? Start here.

Pay per head is a service model. A bookmaker rents a complete betting operation, meaning the website, the odds, the casino, the reporting and the customer support behind it, and pays a weekly fee for every player who actually places a bet. The bookmaker keeps the win, covers the loss, and pays his own players.

Earlier than that? We wrote what a bookie is and how bookies make money.

Read the full guide
  1. You bring the players

    The players are yours. So is the decision about who gets credit and how much of it.

  2. We run the platform

    Odds, the betting site, the casino, the apps, the weekly reporting, and the people answering the phone at 1am when a player can't log in.

  3. You pay per active player, per week

    $8 on Standard, $11 on Pro. A player counts as active in a week only if one of his wagers is graded that week. A player who logs in and doesn't bet costs you nothing.

06Pricing

Two plans. Both printed.

Most of this industry makes you book a call to find out what it costs. Here it is.

Standard

$8

per active player · per week

  • Sportsbook
  • Racebook
  • Digital casino
  • Player and agent management
  • Weekly reports

ProMost popular

$11

per active player · per week

  • Sportsbook
  • Racebook
  • Digital casino
  • Player and agent management
  • Weekly reports
  • Live betting
  • Bet Builder

Live casino is a separate add-on on either plan, $13 per active player per week.

  • A player counts as active only in a week one of his wagers is graded. Graded means settled: won, lost or pushed.
  • No revenue share and no percentage of your action, on any product.
  • No long-term commitment. Cancel any week.
  • Moving from another provider is free, and you are live in 48 hours or less. You can pay in crypto.

0%

Of your action. No revenue share, ever

48 hrs

From first contact to taking bets, in most cases

365 / 24

Lines live, every day

Before you move a book

Ask any provider these. Here are our answers.

What to askBookiePerHead
Is the price printed?Yes. $8 Standard, $11 Pro, per active player per week. Live casino is $13 on top, only for a player who used it.
Do you take a percentage of my action?No. No revenue share and no percentage, on sportsbook or casino.
Is there a contract?No long-term commitment. Cancel any week.
How long until my players are live?48 hours or less, and the move from another provider is free.
How do I pay?Weekly, per active player. Crypto is accepted.
Is there a trial?Outside American football season and the major playoffs, yes. The demo is available all year.
Do you take wagers or hold player money?No. The software is ours; the players, the wagers and the money are yours.

Put the same questions to the provider you use now.

07Questions

What people ask before they call

Bookie software is the platform an independent bookmaker runs a book on. It posts the lines, takes the bets, applies the limits you set for each player, and totals what everyone owes at the end of the week. You still run the book. The software replaces the paper.

Most agents are live within 48 hours. We set up your site, move your players across, and stay with you through the first week.

You do. BookiePerHead is a platform and a customer-service provider. We do not take wagers, hold player money, or pay players. The book is yours, and so is the responsibility for it.

$8 per active player per week on Standard, $11 on Pro with live betting and Bet Builder. You are billed only for players whose bets settled that week. The full rate card is on the pricing page.

08Request a demo

See it running before you move a player.

We set you up with a demo account and walk you through both sides of it, the agent screens and what your players would see, and answer whatever you ask. Nothing to pay and no card to hand over. If it's not for you, we won't chase you about it.

On the call

  • A demo login for the player site and the agent backend.
  • How your players, limits and sub-agents come across.
  • Your weekly price, and how you pay.

We reply within 24 hours.

Outside American football season and the major playoffs there is a free trial as well; we go over it when we talk.

Are you running a book already?
Preferred language

No long-term commitment. We reply to every request ourselves.