Your players go to your site. Not to ours.
White label puts your book on your own domain, with a landing page and a login page that carry your name and your look. Behind that login it is the same platform you saw in the demo: the same sportsbook, the same racebook, the same casino, the same weekly figures.
QDefinition
What is a white label sportsbook?
A white label sportsbook is a betting site that runs on someone else's software but carries the operator's own name and domain. The players go to the operator's address and see the operator's brand; the platform underneath, with the lines, the settlement and the reporting, comes from the provider. The book, and the relationship with the players, stays the operator's.
01Your domain
The address is yours.
Your players go to a site with your name on it. We register the domain as part of setup and put your pages on it, so from the first day the address they type is yours.
- 01
We register it
You choose the name and we buy it and set it up. There is nothing for you to configure first and no account for you to open somewhere else.
- 02
It is the address they keep
The page they land on and the page they sign in at both sit under your domain. That is what a player saves on their phone and what they come back to on Sunday.
- 03
Your name on the link
When you send a player the link, it carries your name. There is no other company's brand in it for them to ask you about.
02Your pages
Your name on what they see.
You send us your name, your logo and the colours you want it to run in. They go on the landing page and the login page your players use, so the site reads as yours from the first screen.
- 01
You send three things
A name, a logo and your colours. That is the whole list, and we go over it with you on the same call.
- 02
We put them on the page
Your branding goes onto the landing page and the login page, laid out the way the platform's pages are already built to work on a phone.
- 03
Your players see you
There is no other company's name on what a player looks at. They land on your site, sign in to your site, and read your name at the top of it.
03The same platform
Behind the login, nothing changes.
The brand is yours. The platform under it is the one you were shown, running the way it runs on every other account, with nothing held back because the name on the door is different.
- 01
The same sportsbook
Lines, limits and live betting behave exactly as they do on the platform in the demo. Nothing is a lighter version because your name is on it.
- 02
The same casino
The digital casino runs the same, and live dealer is the same add-on it is on any other account.
- 03
The same figures
Handle, win, loss and the balance each player carries close on Monday the way they always do. Your reporting does not change shape because your site has a new name.
That is the point of it. You are not buying a different product with your name on it. You are putting your name on the one that already works.
04What it costs
A one-time setup fee
White label is a one-time setup fee. It covers the domain and the design of your pages, and we go over the number with you on the demo call.
Your weekly rate, unchanged
- Standard$8Sportsbook · Racebook · Digital casino · Agent management
- Pro$11Everything in Standard · Live betting · Bet Builder
per active player, per week
Your weekly rate does not change. You pay the same per active player as any other account, with no long-term commitment, and you can leave at the end of any week.
BookiePerHead is a software company: we build and run the pay per head platform independent bookmakers in the United States and Latin America work from. We take no wagers, hold no player money and pay no players.
05Questions
What operators ask about white label
A white label sportsbook is a betting site that runs on someone else's software but carries the operator's own name and domain. Players go to the operator's address and see the operator's brand; the lines, the settlement and the reporting come from the provider underneath. The book stays the operator's.
No. They land on your domain, sign in on your page and see your name and your logo. Our name is not on what a player looks at.
No. We register it for you as part of setup. You choose the name, we buy it and we put your pages on it.
The domain and the design of your pages: your name, your logo and your colours applied to the landing page and the login page your players use. It is a one-time fee, and we go over the number with you on the demo call.
No. The weekly rate is the same per active player as on any other account, $8 on Standard and $11 on Pro. White label is a one-time setup fee alongside that, not a change to the weekly bill.
06Get a demo
See the platform before it carries your name.
Tell us about your book. We reply with a demo login and a time to walk through it, white label included.
On the call
- A demo login for the player site and the agent backend.
- The name, logo and colours you would send us.
- The setup fee, and your weekly price.
We reply within 24 hours.
Outside American football season and the major playoffs there is a free trial as well; we go over it when we talk.