Notes
Notes on running
a book.
Short pieces on the day-to-day of an independent book: what the fee covers, what active means, how to move platforms without losing anyone. Dated, and checked against the rate card when it moves.
Latest note
When to Add Sub-Agents to Your Book
What a sub-agent is, the bottleneck that tells you it is time, what you hand over and what you never do, and how a tree settles without you chasing everyone.
A sub-agent brings their own players and carries them under your book, with their own limits and their own weekly figures. You add one when attention is your limit rather than demand: when the players you already have are getting less of you than they should.
All notes
- 02Checked 3 min readWhat a Weekly Settlement Actually Looks LikeThe end of a billing week, line by line: what graded means, how a push is treated, and why the settlement day is the one thing that never moves.Read the note
- 03Checked 4 min readHow Do Bookies Work? A Week in the JobWhat running a book actually involves: taking players on, setting limits, adjusting a line, watching one-sided action, and collecting. The work, not the theory.Read the note
- 04Checked 4 min readHow Do Bookies Make Money?The vig, the hold, and what a book keeps. Written for the operator: a worked week, why limits protect the margin, and what the software bill does to it.Read the note
- 05Checked 5 min readWhat Is a Bookie? What the Job Actually IsWhat a bookie is, what the job involves day to day, how a bookie differs from a sportsbook and from a software provider, and what agent means in this industry.Read the note
- 06Checked 2 min readSwitch Pay Per Head Providers Without Losing PlayersA step-by-step guide to changing pay per head providers cleanly: when to move, what to check first, how the move works, and how to keep your players through it.Read the note
- 07Checked 5 min readPay Per Head Pricing: What the Bill Is Made OfHow pay per head pricing works: the per-head rate, what active player means, the casino percentage to watch for, add-ons, and how to estimate your weekly bill.Read the note
- 08Checked 5 min readWhat Is Pay Per Head, and How Does It Work?Pay per head explained for agents: what the fee covers, what active player means, who sets the lines, and what a provider does and does not do.Read the note
About these notes
Written by the company,
dated, and checked.
There are no guest posts and no bylines: BookiePerHead writes these. Each note shows the day it was published and the day it was last checked against the rate card. Any rate you read inside a note comes from the same file the pricing page reads, so a note cannot quote a number the rate card has moved past.
- Rate
- what the bill is made of
- Active
- who you are billed for
- Switch
- moving without losing players
- Lines
- who sets them, who moves them
- Who writes them
- BookiePerHead. Nobody else.
- How often
- When there is something worth a note. There is no calendar to fill.
- What is not here
- Picks, tips, or anything about a specific game. These are about running a book, not betting on one.
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