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Switch Pay Per Head Providers Without Losing Players

A step-by-step guide to changing pay per head providers: when to move, what to check first, how the move works, and how to keep your players through it.

By
Mike Casanova
Published
Checked
In this note
6 min read

Know why you are moving

Before you switch, be clear on what is actually wrong. The usual reasons are real: the platform goes down during big games, the price keeps creeping up, a casino percentage is eating your margin, or support never answers. If you can name the problem, you can check that the new provider fixes it instead of trading one headache for another.

Confirm the real bill, not the headline rate

Compare the all-in number. Ask what "active" means, because a provider that bills on logins or on your whole roster costs more than one that bills on settled bets. Ask whether live betting and a bet builder are in the tier or on top. And ask what happens to the casino money, because a percentage of casino action is the line that turns a cheap rate into an expensive bill.

BookiePerHead publishes its rate card and its active player rule, takes no percentage of casino action, and has no long-term commitment. Whatever you are quoted elsewhere, get it in writing before you compare. The pricing guide walks through each line.

Pick a quiet day

The cleanest switch happens between game days, not in the middle of a busy slate. Pick a window when nobody is mid-bet, settle the week on the old platform, and move on a morning when the lines are quiet. Agents who plan it this way barely feel the change.

Let the provider do the move

You should not be rebuilding your book by hand. At BookiePerHead the setup is done for you: your tiers and limits are configured and your players are moved across. What you supply is your player list, your limits and a decision. Ask any provider up front what they need from you and how long it takes. Here, most agents are live within 48 hours of first contact.

Test it before your players do

Walk through the new platform as a player and as the agent. Place a few test bets, check the weekly figures, set a limit, open the casino and the racebook. Call the support line once, on a Sunday if you can, and see whether a person picks up. You want to find any rough edge before your players find it.

Tell your players and keep it short

Players do not care about your back office. They care that the site works and their balance is right. Give them the new link, a short heads-up, and a plain answer if they ask why. If the new platform looks and runs better, that conversation is easy.

What you need to hand over

A move goes fast when the list is ready before anyone asks for it. Four things cover almost every book.

The first is your players: the account name each one uses and how you know them. The second is their limits, both the cap on a single bet and the cap for the week. The third is your structure, meaning which players sit under which sub-agent if you have any. The fourth is where each balance stands on the day you move.

Pull all of that from your current platform before you tell them you are leaving. Reports have a way of becoming hard to reach once a provider knows the account is closing, and a list you exported on a calm Tuesday is worth more than one you are rebuilding from memory.

Balances and open bets

Money is the part players will ask about, so settle it before you move.

The cleanest version is simple. Close the week on the old platform, pay and collect as you always do, and start the new platform with every balance at zero. Nobody has to trust a number that was copied across.

Open bets need a decision. A future on a season winner might not grade for months. Ask the new provider how they handle a bet that is still open on the day you move, and get the answer before you pick the date. If a handful of futures have to stay where they are until they grade, write them down, tell those players, and settle them by hand when the result comes in. It is a small nuisance, and it beats an argument in February about a bet nobody can find.

A timeline that works

Take an agent, call him Octavio, with thirty-eight players in Bahía Tranquila. His platform went down twice in one month and he has decided to leave.

On Monday he closes his week as usual and exports his player list and limits. On Tuesday he sees the new platform in a demo and asks the four questions about the bill. On Wednesday he sends the list. By Thursday the accounts and limits are set up, and he spends an hour that evening placing test bets from his phone, checking the weekly figures and calling the support line to hear who answers.

On Friday morning he sends every player the new link with two sentences of explanation. The weekend's games are bet on the new site. The following Monday he closes his first week there and checks every figure against his own notes.

His players' experience of the switch was one text message.

What to tell your players

Keep it short and send the same message to everyone. Something like this does the job:

"Starting Friday we are on a new site. Your balance is settled and your limit is the same. Here is the link and your login. Text me if anything looks off."

That covers the three things a player wants to know: whether his money is right, whether anything changed for him, and what to do if there is a problem. Leave the reasons out unless someone asks. A long explanation makes a routine change sound like trouble.

Mistakes that lose players in a switch

Most of them come from hurry.

Moving in the middle of a busy weekend is the common one. A player with a bet pending on one site and a login for another will assume the worst about both.

Changing limits during the move is another. If a player's limit drops the same week the site changes, he will connect the two and decide the new platform is worse. Move first and adjust limits later, as a separate conversation.

Skipping the test costs the most. The agent who has never placed a bet on the new site finds out how it works at the same moment his players do, usually by phone, usually on a Sunday.

And some agents tell players too early. A week of "we are moving soon" gives everyone time to worry and gives your old provider time to hear about it.

Check the first week closely

The first weekly close on a new platform deserves an extra half hour.

Compare each player's figure with what you expected from the bets you saw come in. Look at the bill and count the active players yourself, so you know the number matches the rule you were quoted. Confirm that every limit came across as you set it. If something is off, this is the week to raise it, while the details are fresh and before a second week sits on top of the first.

After that, the new platform is just the platform.

Questions to settle before you set a date

A few answers decide whether the move takes two days or two weeks, so get them on the first call.

Ask what the provider needs from you and in what form. Ask who sets up the accounts and limits, and whether you will see them before your players do. Ask how a player logs in for the first time. Ask what the first bill will look like for a week that starts halfway through.

Then ask the question that tells you the most: who do I call if something is wrong on the first Sunday, and will a person answer? The reply to that one is usually a fair preview of everything else.

See it before you commit

There is no self-serve trial at BookiePerHead. What there is instead is a demo of the real platform, running, with your book in mind. Nothing moves until you say so.

When you are ready, get a demo. If you are still weighing the model itself, start with what pay per head is.

01Questions

Asked about this

Not if the move is timed between game days and tested before your players see it. Players care that the site works and their balance is right. A short heads-up and a new link is usually the whole conversation.

At BookiePerHead most agents are live within 48 hours of first contact. The provider sets up your tiers and limits and moves your players across; what you supply is the list and a decision.

You can keep your current platform running while you see the new one in a demo. Nothing moves until you decide, and the move itself is done between game days.

The real bill: the rate, what active means, whether the provider takes a percentage of the casino, and what is priced on top. Then the things that made you leave: uptime on a Sunday, and whether a person answers the phone.

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